Allied | Harbor Point
December 2021> Branding > Print Design
> Social Media
Client: Beatty. | Armada Hoffler
Collaborator: Chris Seiler
Allied | Harbor Point is a new luxury apartment building located in Harbor Point, Baltimore.
Standing out was the main goal for this brand. The building features tons of local art and pops of pink and green paint, tile, and fixutres throughout. There is a focus on creativity, expression, and innovation throughout the entire project and a flexible, color, and playful branding was the best way to reflect these values.
Brand Guidelines
Selected pages of Brand Guidelines Book.
Digital Assets
Selection of Instagram posts and eblast templates
Print Collateral
Selection of printed materials and signage